"As we seem to move ever more toward a 'my device is cooler looking than yours' world, maybe it's easy to forget what isn't the 'shiny object' anymore. The ubiquitous desktop tower of the '90s. But to a PC Enthusiast—and there are tens of millions of them—within that tower lies a customized, personalized vessel for tweaking, tuning and over-clocking through the formula of your choice: air, water, nitrogen, helium. The passion of the PC Enthusiast is singular in this industry. Yes, there are the Apple and Google fanatics. But nothing compares to the individuals who 'Build Their Own.'"

- Leslie Sobon