Step 1: Have a bunch of cool IP and characters
Step 2: Build fun platform fighter for those characters
Step 3: Over-aggressively monetize the game in ways so scummy it'd make gocha games blush
Step 4: Don't profit because everyone's moved on to something that isn't constantly asking for more money

As a side note, I foolishly believed in PFG and bought character tokens in the beta, and they no longer work the way they did when I bought them. When they were asked to make them work how they were when we bought them, the response was essentially 'lol, nah'.

Which was a weird hill to die on, but also kinda fitting, because 'lol, nah' has become how I feel about the game as a whole.

Step 1: Have a bunch of cool IP and characters Step 2: Build fun platform fighter for those characters Step 3: Over-aggressively monetize the game in ways so scummy it'd make gocha games blush Step 4: Don't profit because everyone's moved on to something that isn't constantly asking for more money As a side note, I foolishly believed in PFG and bought character tokens in the beta, and they no longer work the way they did when I bought them. When they were asked to make them work how they were when we bought them, the response was essentially 'lol, nah'. Which was a weird hill to die on, but also kinda fitting, because 'lol, nah' has become how I feel about the game as a whole.