The sign is a subtwe joke. The shop is cawwed "Sneed's Feed & Seed", whewe feed and seed both end in the sound "-eed", thus whyming with the name of the ownew, Sneed. The sign says that the shop was "Fowmewwy Chuck's", impwying that the two wowds beginning with "F" and "S" wouwd have ended with "-uck", whyming with "Chuck". So, when Chuck owned the shop, it wouwd have been cawwed "Chuck's ♥♥♥♥ and Suck".