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I think that depends a lot on your faction and your deck. There are many fortunes and creatures that raises your levels. For example, Academy has many creatures with "Magic Channeling" that raises with magic level. Therefore, it's possible to have 6 magic by turn three or even earlier. Therefore, I can't say a specific limit.
Most decks have one trait at 1 or 2, with the other two traits at higher levels around 4 to 5. For a beginner, you probably want your might to be quite high so that you can run creatures. Then you should choose between fortune and magic. Most starting heroes come with 2 fortune so it's easy to go up to 3 fortune. However, going above that requires you have to some pretty strong reasons to do so.