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That was the fault of the powers that be. back in '06 there was a VERY mid game by the same name that kind of... fell flat critically, and commercially. It was going to be given a different name, ((I believe something along the lines of Pschoshock I believe)) But the powers that be said. "Nope. Name it Prey." So it confused potential buyers, investors.... everyone. And it was that confusion and lack of marketing setting the two completely different games apart that made a lot of people wary enough not to even look at the game. Funny when Corporations take their best product and turn it into a 'flop' with their own stupidity.