Put 500 monkeys in a room. Give them 2 buttons that either invest in a stock or skip it. Take out the monkeys that lost money. Repeat until one monkey is left. Find out more about the successful monkey; find out how many bananas the monkey eats, how it sleeps, ♥♥♥♥♥, and showers. Write a book about the monkey. People read the monkey book; people become successful monkeys.