James Morgan "Jimmy" McGill, also known by his business name Saul Goodman and later by the alias Gene Takavic, is a fictional character who appears in the television series Breaking Bad and serves as the titular protagonist of its spin-off prequel series Better Call Saul. He is portrayed by Bob Odenkirk, and was created by Vince Gilligan and Peter Gould.[2]

The character is an Albuquerque-based lawyer who embraces his tendencies as a former scam artist and begins to represent criminals while he himself becomes increasingly involved in the city's criminal underworld. Saul is an Irish-American but pretends to be Jewish to attract clients.[3] His business name, "Saul Goodman," is a play on the phrase "it's all good, man."[4]