The origin of this hero's inhuman strength and endurance is unknown. It is rumored that he is the descendant of a God and a Human marketer. After being chosen as the marketer to rule them all, Jim ascended, and now, the battle begins!

Armed with his two swords: Targeting & Advertising, he will fight evil and bring glory to himself, and the mysterious company he works for (he is not very good at his job). What is certain is that he will not rest until he ends this war, either saving, or destroying, all the gods. To be Continued...

It is hard for many to believe, but when compared to economics, production and operations, accounting and other business areas, marketing is a relatively young discipline having emerged in the early 1900s. Prior to this time most issues that are now commonly associated with marketing were either assumed to fall within basic concepts of economics (e.g., price setting was viewed as a simple supply/demand issue), advertising (well developed by 1900), or in most cases, simply not yet explored (e.g., customer purchase behavior, importance of distribution partners).

Led by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could significantly benefit the seller/buyer relationship. In the old days of marketing (before the 1950s) this often meant identifying strategies and tactics for simply selling more products and services with little regard for what customers really wanted. Often this meant companies embraced a “sell-as-much-as-we-can” philosophy with little concern for building relationships for the long term.