Let's get our game on!

When most people think about the term "racism," they think of the various attitudes and beliefs individuals may hold about different racial groups, particularly negative stereotypes about one or more racial groups as well as the opinion that one's own racial group is superior. To sociologists, this common understanding of racism is more accurately termed "prejudice." It is hard to get a good sense of what percentage of Americans continue to hold prejudiced views about other racial groups. When asked survey questions about their opinions of other races, few Americans give answers that suggest that they hold prejudiced views, and these figures have declined substantially over the since the mid-to-late twentieth century. However, there is evidence that surveys designed to elicit individuals' racist views suffer from something called interviewer effect.

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