As part of his signing with Interscope Records, Keef's label imprint, Glory Boyz Entertainment (GBE), was established in 2012. Keef, along with his manager, Rovan Manuel, each owned 40% shares of GBE. Keef's cousin and fellow rapper, Fredo Santana, Keef's uncle Alonzo Carter, and Anthony H. Dade, owned the remaining 20% of GBE. Various associates of Keef's would be signed with the label, such as rappers Lil Reese, Fredo Santana and producer Young Chop. The label had already been active since 2011, however only released mixtapes and was not a full on record company. After releasing Keef's Finally Rich in December 2012, the label was set to release an album by Lil Reese in the coming months, along with various mixtapes. However, on January 3, 2014, Keef said that Glory Boyz Entertainment was "no more," and was starting a new record label named Glo Gang but eventually only the name of the label changed.