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Gopniks are often seen wearing Adidas tracksuits, which were popularised by the 1980 Moscow Olympics Soviet team. Sunflower seeds (colloquially semyon (семён), semki (семки) or semechki (семечки)) are habitually eaten by gopniks, especially in Ukraine and southern Russia. Gopniks can also be seen wearing flat caps and Adidas backpacks.
Gopniks are often associated with cheap alcohol, such as low quality vodka and light beer, and cheap cigarettes.