Companies are losing control. Management teams seem to be more and more disconnected from their employees. Companies lose control over their customers and their employees. People can talk about your brand any statements that you do not recognize. But some companies allow their employees to join the conversation. In fact, they have more control over loss of control than ever. They can collaborate with them in creating ideas, they can give them more control over pricing, as Radiohead did with their Pay-as-you-like release from Rainbows. Buyers could determine the price. The album sold more copies than previous releases of the group.

Danish chocolate company Anthon Berg opened a so-called “generous store” in Copenhagen. It turned transactions into interactions, and generosity into currency. Studies have shown that giving employees greater control over their work makes them happier and more productive. It is known that the Brazilian company Semco Group allows employees to independently set a work schedule and even a salary.

  A recent study shows that employees performing random altruistic tasks throughout the day increase their overall productivity. At Frog, people hold internal meetings where senior and new employees meet, helping them quickly get to know each other. In the end, performance is getting better. Companies can give their employees and customers more control.