We have allowed brain thinking to develop and dominate our lives out of all proportion to “instinctual wisdom,” which we are allowing to slump into atrophy. As a consequence, we are at war within ourselves—the brain desiring things which the body does not want, and the body desiring things which the brain does not allow; the brain giving directions which the body will not follow, and the body giving impulses which the brain cannot understand.

Human desire tends to be insatiable. We are so anxious for pleasure that we can never get enough of it. We stimulate our sense organs until they become insensitive, so that if pleasure is to continue they must have stronger and stronger stimulants. In self-defense the body gets ill from the strain, but the brain wants to go on and on. The brain is in pursuit of happiness, and because the brain is much more concerned about the future than the present, it conceives happiness as the guarantee of an indefinitely long future of pleasures. Yet the brain also knows that it does not have an indefinitely long future, so that, to be happy, it must try to crowd all the pleasures of Paradise and eternity into the span of a few years.

This is why modern civilization is in almost every respect a vicious circle. It is insatiably hungry because its way of life condemns it to perpetual frustration. As we have seen, the root of this frustration is that we live for the future, and the future is an abstraction, a rational inference from experience, which exists only for the brain. The “primary consciousness,” the basic mind which knows reality rather than ideas about it, does not know the future. It lives completely in the present, and perceives nothing more than what is at this moment. The ingenious brain, however, looks at that part of present experience called memory, and by studying it is able to make predictions. These predictions are, relatively, so accurate and reliable (e.g., “everyone will die”) that the future assumes a high degree of reality—so high that the present loses its value.

But the future is still not here, and cannot become a part of experienced reality until it is present. Since what we know of the future is made up of purely abstract and logical elements—inferences, guesses, deductions—it cannot be eaten, felt, smelled, seen, heard, or otherwise enjoyed. To pursue it is to pursue a constantly retreating phantom, and the faster you chase it, the faster it runs ahead, This is why all the affairs of civilization are rushed, why hardly anyone enjoys what he has, and is forever seeking more and more. Happiness, then, will consist, not of solid and substantial realities, but of such abstract and superficial things as promises, hopes, and assurances.

Thus the “brainy” economy designed to produce this happiness is a fantastic vicious circle which must either manufacture more and more pleasures or collapse—providing a constant titillation of the ears, eyes, and nerve ends with incessant streams of almost inescapable noise and visual distractions. The perfect “subject” for the aims of this economy is the person who continuously itches his ears with the radio, preferably using the portable kind which can go with him at all hours and in all places. His eyes flit without rest from television screen, to newspaper, to magazine, keeping him in a sort of orgasm-with-out-release through a series of teasing glimpses of shiny automobiles, shiny female bodies, and other sensuous surfaces, interspersed with such restorers of sensitivity—shock treatments—as “human interest” shots of criminals, mangled bodies, wrecked airplanes, prize fights, and burning buildings. The literature or discourse that goes along with this is similarly manufactured to tease without satisfaction, to replace every partial gratification with a new desire.

For this stream of stimulants is designed to produce cravings for more and more of the same, though louder and faster, and these cravings drive us to do work which is of no interest save for the money it pays—to buy more lavish radios, sleeker automobiles, glossier magazines, and better television sets, all of which will somehow conspire to persuade us that happiness lies just around the corner if we will buy one more.

Despite the immense hubbub and nervous strain, we are convinced that sleep is a waste of valuable time and continue to chase these fantasies far into the night. Animals spend much of their time dozing and idling pleasantly, but, because life is short, human beings must cram into the years the highest possible amount of consciousness, alertness, and chronic insomnia so as to be sure not to miss the last fragment of startling pleasure.

It isn’t that the people who submit to this kind of thing are immoral. It isn’t that the people who provide it are wicked exploiters; most of them are of the same mind as the exploited, if only on a more expensive horse in this sorry-go-round. The real trouble is that they are all totally frustrated, for trying to please the brain is like trying to drink through your ears. Thus they are increasingly incapable of real pleasure, insensitive to the most acute and subtle joys of life which are in fact extremely common and simple.

The vague, nebulous, and insatiable character of brainy desire makes it particularly hard to come down to earth—to be material and real. Generally speaking, the civilized man does not know what he wants. He works for success, fame, a happy marriage, fun, to help other people, or to be a “real person.” But these are not real wants because they are not actual things. They are the by-products, the flavors and atmospheres of real things—shadows which have no existence apart from some substance. Money is the perfect symbol of all such desires, being a mere symbol of real wealth, and to make it one’s goal is the most blatant example of confusing measurements with reality.