Ignore the whining vanilla snowflakes, let them play Barbie and Pokemon, this game is beyond awesome. Art style is dark and rather simple, cartoonish, akin to Mike Mignola, and it works for the atmosphere. Not much of voice acting, but the narrator's voice fits perfectly. And the thick cherry topping, icing and filling is the grim and unfofrgiving hardcore gameplay, lovecraftian and depressive to the core.
Quite close to my personal 'rule of cool' - laconic, atmospheric, stylish, lovecraftian.