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Mario's pop culture strength comes from his timeless and instantly recognizable visual design, and the fact that he's been the namesake for so many amazing games throughout the history of arcades and home consoles. Mario is a cipher. An avatar. He's a vehicle for amazing games. It's simultaneously all about Mario, and not about him at all. The camera is always on him, he's always at the center, but the real point is to experience all the wonderful places and things that Mario can see and do.