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Most of these guys are advising for those just trying to get rich quick, so they're saying to switch out stock to the freshest meme as soon as the demand for the currently dank stuff starts to dip a bit.
A real economemeticist knows that you have to build a diverse portfolio of memes, both new and established. The Meme War proved that investment in a meme that was at an all-time low can end up with a huge profit. We were at a point where even the rarest of Pepes had next to no value, yet after the election, even a basic Pepe was incredibly dank.
Granted, that was due almost entirely to the acquisition of the meme rights for Pepe by Kek Interplanetary, which caused a restriction of the trade and distribution in both U.S. and international markets, but it was still an unexpected turn, even counting the legacy of upheaval brought about by Kek
For example, look at this Jojo edit. It's simple, but it works. It's not the dankest thing out there, but it's gotten its share of lulz, and I'm in this for long-term wealth, so it's not my only edit.