How can a product be new and improved? If it's new, what was it improving on?


My gaming rig:
- MainGear Epic Force Stage 3 Superstock X99:
- Chassis: MainGear Corsair Obsidian 900D ATX Super Tower
- Chassis Lighting: MainGear LED Color Change
- Motherboard: Republic of Gamers X899-E WS
- Processor: Intel Core I7 5960x 8-core 3.35GHz Turbo 10 Hyperthread
- Processor Liquid Cooling: El Supremacy
- Heat Exchanger Array: Premium core radiators 420+480, copper core
- Pump Array: Bi-turbo Dual Laing D5 Vario pumps
- Coolant Tank: 400ml oversize Bitspower
- Tubing: Epic Superstock PETGH tubing/chrome fittings
- Coolant: EKoolant-red
- Enhanced Thermal Interface: MainGear Epic T1000 phase change
- Memory: 64GB HyperX Predator DDR4-2800 (8x8gb) Quad channel
- Graphics Cards (3): Triple NVIDIA GeForce Titan X, SLI G-Sync
- GPU Liquid Cooling: Triple Card EK Supremacy-Nickel
- Power Supply: 1500 watt Corsair Professional AX15001 Titanium
- Operating System Drive: 1TB Samsung SSD 850 Pro 550Mb/s Sequential
- Hard Drive Bay 2-5: (4) 1TB Samsung SSD 850 Pro
- Hard Drive Bay 6: 6 TB Western Digital HHD Caviar RE7200rpm
- Raid Array: Raid 5
- Dedicated Raid Controller: LSI Mega Raid 9280-414e, 8-port 512MB DDR2
- Optical Drive 1: 16X Panasonic Blu-Ray burner
- Drive 2: 24x Dual Layer Panasonic DVD-RW
- Audio: Asus Xonar Essential STX
- Operating System: Microsoft Windows 10 Professional
- Web Cam: Microsoft LifeCAM HD webcam
- Speakers: Audioengine II premium Powered & S8 subwoofer
- Monitor 1: ASUS Republic of Gamers 34" 4K UHD PG348Q 3440x1440
- Monitor 2 & 3: ASUS ROG PB287Q 28" 4k UHD