nal newspapers use smaller headlines.

A headline summarises an article. It generally goes above the story and it is written in active voice, so readers can quickly get the gist of an article without reading the whole piece. It's often said amongst journalists that the purpose of a headline is to clarify, beautify (the page) and summarise. Headlines, by the way, come in a number of varieties. The tabloids like to use big bold headlines with jazzy words, designed to encourage people to buy the newspaper. More traditional newspapers use smaller headlines.

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