What it's not:
It's more "Santa Barbara" with some horror elements than an actual horror visual novel. There were so many slice of life parts, that it made me want to go on a murder spree myself. I hope they make a fan disc where you can torture and murder all these awful and boring characters. This is the worst thing that has happened to "the Ring" since the American Ring 2...

What it is:
It's basically a multiple route mystery melodrama, where the focus is supposed to be on the characters. The cast is pretty one-dimensional and awful people. Even though all the main characters are supposed to be relatively smart adult people, they are as dumb as your average b rate slasher teens. Also this visual novel does the most annoying thing that a multiple route mystery can do, where you get repeated scenes (multiple times) without anything new. You basically see the scene from a "different pov", but the text is identical. And of course you can't skip it, because it counts as unread text. The art is very inconsistent and some of the proportions are pretty off. The CGs can look really good but the sprites just look cheap (with a flash game feeling to them). The profiles look fine (style wise), but were cut out weirdly with jagged white lines around them (maybe it's not a bug but a feature?).

TLDR: Genres are arbitrary and what is horror or not isn't the same for everyone. I would give this a "meh" for what it is (if I could), but since it's not possible and the game is advertised as a "Horror Visual Novel" it's a skip for me.

Ps. Stop making people imitate accents that not only sound horrendous and fake, but are also probably hard to act out. Kudos for having all the characters voiced, but I'd rather stick pencils into my ears than listen to some of these accents X/